iOS Offboarding aims to help tackle the growing problem of e-waste by making recycling and reuse a more natural part of the iPhone usage lifecycle.

Our solution involved creating a simple and intuitive device offboarding process that guides users through the steps of recycling or reusing their old iPhones. We also included additional features that respond to specific problems iPhone users expressed when retiring old devices.

<aside> ♻️ Trade-in: Making the Apple Trade-in Program more accessible to users

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<aside> 🧠 Flashback: Assisting emotional detachment to their old iPhone through personalized memory slides

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<aside> 📪 Data Transfer: Reducing uncertainty and confusion when transferring critical data from phone to phone

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Device History: Keeping track of current and past devices as well as their recycling status

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Problem

Old smartphones are susceptible to becoming e-waste as users stockpile them at home or improperly treat them after retirement.

We want users to extend the useful lifecycle of their smartphone devices to bolster the circular economy and move toward a sustainable supply chain.

Challenge

<aside> ❓ How might younger adults “off-board” their smartphones confidently and effortlessly, so their devices can create value sustainably?

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Solution

The goal of the final solution is to reimagine and redesign the iPhone set up experience on iOS in a way that encourages users to recycle or reuse their old iPhones.

• We constrained the project scope to iOS only due to Apple’s unique design language, their impact on the U.S. smart phone market, and their existing investment in sustainability.

Old iPhone Flow

https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2FAalf2NM3LnZKoDn6hI9I3I%2FD3-Final%3Fnode-id%3D226%253A15301%26viewport%3D1143%252C514%252C0.13%26scaling%3Dscale-down%26starting-point-node-id%3D226%253A15645

New iPhone Flow

https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2FAalf2NM3LnZKoDn6hI9I3I%2FD3-Final%3Fnode-id%3D0%253A1%26viewport%3D459%252C1494%252C0.21%26scaling%3Dscale-down%26starting-point-node-id%3D94%253A5966

Learn More

Check out the case study deck for this project (right arrow for next slide).

https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2FFOhSZzUR0nKTsLlfY8RQDQ%2FiOS-Offboarding%3Fpage-id%3D0%253A1%26node-id%3D1%253A411%26viewport%3D850%252C485%252C0.05%26scaling%3Dscale-down%26starting-point-node-id%3D1%253A411

Another One?

Vngle.com

CoBoard

iOS Offboarding